Establishment of Sally Beauty
When it comes to selling beauty and cosmetic products globally, many industries can be counted. While some of them have emerged recently and fared well, others have already established and created their page in the beauty industry. One of the biggest names that pop your mind when spoken about the beauty industry is Sally Beauty.
Sally Beauty functions as a huge proprietary merchandise having bought many professional lines such as Clairol, Conair, Wella, and L’Oreal, having thousands of supply stores and offering up to 6000 varieties of products- hair, skin, and nails. The company has around 200 units of franchises and functions primarily in countries such as Belgium, the United Kingdom, Chile, France, Canada, Colombia, the Netherlands, Peru, Spain, and Germany.
Another major factor that has accessed Sally Beauty gaining huge popularity is the online marketing it has established especially during the onset of the covid pandemic. The pandemic has affected the whole economy, with business taking a major toll. But it has also opened the door for many sprouting businesses and created opportunities for the successful establishment of the digital economy paving the way for shifting the businesses to online mode. Sally Beauty is one such company that has made the right use of this factor.
The transition taken by the company
Introduction of the BOPIS
One of the biggest initiatives taken by the Sally Beauty company is the introduction of buy online, and pick-up in-store. This can be considered as one of the effective moves taken by the industry as it increases the demand whilst ensuring the much-required safety of the prospective buyers during the pandemic season and beyond.BOPIS mainly gives the benefit of choosing for the customers to receive orders that are much quicker than traditional shipping and the delivery tracking time.
This is effective in the creation of a strong omni channel presence that engages the customers and gives them the benefit of making choices in their comfort.BOPIS is one of the biggest moves taken to connect the customers and prospective buyers with in-store and online experiences with the additional benefit of accessibility and credibility of the store where the purchases are made.
It is also considered to be a huge time-saver as it allows the customers to make a buy of their choice and pick up those products from the required store without any hassle.Another huge implementation of the Sally Beauty company is the introduction of the Color view function mainly for hair color shopping at home through the Sally Beauty mobile application.
Conclusion
Having established in 1964 as a small company in New Orleans, Sally Beauty rose to fame perpetually and is now one of the biggest names mentioned in the beauty market and generates an amazing revenue of around $4 billion annually.
Some important questions that have to be answered about the in-store pickup are mentioned
Does Sally Beauty Offer Buy online, pick-up in store?
Yes. Sally Beauty has made that option viable for customers. It can be easily accessed by picking up a store of your choice and accessing the products through Sally Beauty mobile application. Select the items of your choice (eligible items) and choose the inventory that is tagged along with the location.
What must one bring to pick up their store order?
A customer must bring a government-recognized ID and a copy of the confirmation email that they received while making the order.
If the customer is busy, can someone bring it on their behalf?
Yes, there is an option for an alternative to pick up the customer’s order, but this is possible if and only if the respective person tags along with the ID and a copy of the confirmation email.
What is the time stipulation for the customer to pick up their order?
The customer has a total of 3 days (72 hours) of time duration to pick up their respective order after the order has been placed virtually.The bottom line is yes, Sally Beauty functions with an in-store pickup and has been faring well ever since it was established.
