Zappos is an online shoe retailer which was founded in July 1990 and later expanded in clothing, accessories, handbags and eyewear retail. From its establishments it grew to be amongst the popular and powerful brands. Until present day it still holds its place as one of the shoe retailers with a variety of shoe styles and brands. Ranging from sports, casual and semi casual.
Zappos revenue before 2009
Indeed, Zappos was doing really well but from its affiliation with amazon According to 2009 they aimed to exceed the $1 Billion mark, which they did in 2015 as they reported their first $ 2 Billion mark revenue. From then it keeps on rising showing unimaginable growth and promises to do better as we are approaching the fourth industrial revolution.
Culture of Zappos
Zappos is well known for its customer service and employee focused company culture. After it was sold to amazon, they still kept Tony Hsieh as their CEO who was the writer of a bestselling autobiography called “Delivering Happiness” which entails more about his way of living which was delivering happiness to others said newly elected CEO of Zappos.com Kedar Deshpande in honor of the late CEO who died November 2020. That philosophy kept on being a part of Zappos culture even today.
According to CNN, Hsieh died at the age of 46 from injuries obtained from a house burn in Connecticut at his home. “Mr Hsieh was a man of great stature with a heart of gold and generosity, and he made a positive impression on every individual he can reach. That was what he made the culture of Zappos to be and that still exists in his honor, which they promise to operate by it” said Kedar Deshpande.
To Zappos employees that a customer bought something from them it really means a lot or even on amazon store. A purchase from amazon would likely be more efficient. Even if that is the case Zappos still has an important role to play as it is the center of attraction for a high value customer who spends more on their clothing category.
- Return policies: Zappos far more offers a friendly return policy, whereby you can order and return in any way you feel like until you find your perfect match. Other than amazon with limited trials and returns.
Does Zappos Provide Quality Shoes?
All shoe brands sold by Zappos are 100% genuine. It is against the policy of selling of selling first copy products as it is illegal in the USA. Furthermore, it would harm its reputation as an international fashion e-commerce website.
Providing quality product and services has been the culture of Zappos for sometimes now as a giant online retailer. Everything they do puts the customer first as they provide a wide range of selection for their customers as their return policy is like no other in the industry, this offers you an option to get satisfaction with whatever choice you made. Reviews on Instagram by customers: “I’ve personally ordered shoes from Zappos, and I was not happy with my choice, I had an option to return them and get my perfect match as their return policy is unbeatable”.
