This includes them opening new ventures like Project Kuiper and acquiring renowned companies like MGM Studios who are in their A-game.
Vimeo is the 11th public company owned by IAC which acquired Vimeo back in 2006. Now although it is not owned yet, it doesn’t mean it cannot be in the future.
Stick to the article to know what are the possibilities for that to happen.
What is Vimeo? Who owns it?
Vimeo is a video hosting, sharing, and service provider platform which runs on paid subscription business model through Software as a service (SaaS). Jake Lodwick and Zach Klein are the founders who made Vimeo in their college project. Anjali Sud is the current CEO of Vimeo.
With a commendable team effort, Vimeo became successful in increasing 54% sales in 2020 and at present it has:
More than 200 million users, 1. 6 million paid users, Audience from 190+ countries,350K per day video uploads,More than 100 billion video views
And
800+ employees around the world.
The most recent company owned by amazon is MGM Studios.
Following are some reasons that showcase the reasons why Vimeo is worthy to be owned in the future:
Fast-Growing Company
Diversified Reach in Corporate Sector
Companies like Forbes, Rite Aid & Deloitte use Vimeo to deliver training & onboarding videos for their employees and even for live-streaming their global corporate events. More than one million small-scale businesses use Vimeo to promote their products, and showcase product demos, how-to videos, and video reviews to build better credibility with customers.
Beneficial in Retail Business for advertising
Empowering Businesses & Entrepreneurs
Vimeo empowers businesses and entrepreneurs unlike other video platforms like YouTube which is search-based and primarily works for educating & entertaining the audience.
The small yet rewarding audience base
Vimeo’s premium market is not as big as YouTube’s commercial market, but as it only has paid members so it also holds a significant value that can benefit brands who want to scale up their businesses.
Conclusion
From a media viewing platform like Facebook & YouTube to a business-centric subscription-based video platform, Vimeo has come a long way and will achieve wonders in the future as well.
