Why does a growing platform like Twitch choose to be sold?
The two main concerns for Twitch were as follows:
The enormous growth and ascending investors
Struggle in handling copyrights issues
According to Wall Street Journal report, Twitch was responsible for appealing 2% of streaming content in the United States. And that too during rush hours. Further, to apprehend the strength of Twitch in traffic battle, it lags behind Netflix and some major platforms only.
Why did google not buy Twitch?
Google primarily offered to buy Twitch with a bidding offer of $ 1 billion. However, speculations arise that YouTube will take advantage of advanced streaming services. Both parties had never reached a situation to overcome their trust issues. YouTube-Twitch bond was the primary concern for both parties. As both deal in online video services. Subsequently, Google steps back from its offer mainly due to anti-trust apprehensions.
