Its headquarters is located in Seattle, Washington, United States.
The answer is No.
Kogan is owned by Ruslan Kogan who is the founder and CEO of the company.
Witnessing the rapid growth of Kogan, Ruslan Kogan is also nick-named the Jeff Bezos of Australia.
What is Kogan?
Kogan is an Australian Company founded back in 2006 having its headquarters in Melbourne, Victoria, Australia.
Ruslan Kogan, the founder, and CEO of the company has had an entrepreneurial knack in him since an early age. When he was 10 years old, he started his first business in which he did the work of finding lost golf balls, cleaning & repacking them in egg cartons, and selling them on weekends to golfers.
It is one of the largest retailers in Australia that is famous for offering attractive deals and offers to its customers.
In the beginning, Kogan had physical stores. Then in 2010, it acquired Dick Smith and entered the online retail market with the help of Dick Smith’s online business holdings & technical expertise and finally gave rise to kogan.com.
Today, Kogan doesn’t have any physical retail store and is now an online platform that provides a space for small and large vendors to sell their products thereby ensuring the best deals and smooth shopping experience for its customers.
At present, they sell gadgets like LCD & LED televisions, laptops, tablets, Blu-ray players, home theatre systems, home appliances, and many more.
Following are the reasons which make Kogan worth owning in the future:
Rapid Growth in Revenue generation:
Ø Kogan has become successful in increasing its revenue by around 14% per year and has helped it in growing its earnings per share to 65% per year.
Ø The pandemic outbreak has worked as an accelerator in achieving the above statistics.
Diversified Portfolio:
Ø Kogan has a diversified portfolio in online retail business in Australia and New Zealand that includes Kogan.com, Kogan Mobile, Kogan Internet, Kogan Insurance, Kogan Energy, Kogan Travel, Kogan Money, Kogan Cars, Dick Smith, Matt Blatt, Mighty Ape and many more.
Commendable Customer Base:
Ø At present, Kogan claims to have 2 million+ active customers who purchase products from them.
Ø It is committed to ensuring the best offers by partnering with different industry leaders to reduce their margins and make the products more affordable for the customers and this ultimately strengthens customers’ loyalty toward Kogan.
Rising Business Empire of Kogan:
In 2020, it has owned Matt Blatt, a furniture retail company. Including this, at present Kogan owns more than 15 businesses covering different markets from retail to pet insurance.
