Partnerships of amazon
The chain of partnership
During the initial phase of Groupon’s establishment, a giant company like Google attempted to buy Groupon and hold it into its custody.
But soon enough LivingSocial was considered a minuscule company because of the downfall of sales and was acquired by Groupon for an undisclosed sum.
The amazon dealership with Groupon began soon after the rejection of the Google acquisition and has been faring well since then.
Having around 6000 employees working around offices across Europe and the United States, Groupon has been a major retail factor for a huge e-commerce giant like amazon.
During the initial period of starting the company, Groupon was flourishing with a good start, especially after the introduction of the concept of daily deals to online consumers, where the sales pitched was raised over the roof at around $16 billion which was considered as a much attractive base for any company to hold a share.
But unfortunately, the company saw its downfall and now stands at just $2. 4 billion valuations and is now looking for major shareholders for a good patch.
What are the benefits for a customer from this partnership?
Though there are several views on how the partnership has been projected, the add-on at the end is the customer’s point of view.The advantage of this dealership is that the customers can enjoy both the services of amazon as well as Groupon in addition to many other deals. Groupon Coupons has provided offers in buying items such as electronic accessories that includes Fire TV sticks, echo smart speakers, ring video doorbells, and emphasizes more on providing offers on companies such as Apple, Roomba products and goods. Alongside, there are many other deals on grocery shopping too that the customers can avail.
Conclusion
Considering the ups and downs faced by a startup like Groupon, tying with amazon has been doing well at both the ends and for a better customer reach, despite any future predictions.Also, Groupon had a good public net cap of around 13$ billion when it initially went public. But today it stands at around one-third of the share, owing to a big downfall.
